About Us
Brand Introduction
The KILLWINNER brand was established in Hangzhou in 2016 by the founder Ye Chengjun. It is not limited to the inherent ideas and design aesthetics of the times to create more products that suit the current people, whether it is clothing, accessories, shoes and so on.
Brand Mission
KILLWINNER takes "let everyone not only buy a product but also an attitude towards life, and face life more positively" as the brand vision. "The brand mission is to create a sneaker brand that shapes classic original designs and constantly breaks through design imagination.
Brand Definition - KILLWINNER
Many people will literally understand KILLWINNER as "killing the winner. More precisely, he represents the "ultimate winner". We also translate it as "winning every stage of life. If you keep defeating your previous self and become a better self, you will win the "game of life".
Brand Chronicle
The founder of the brand, Ye Chengjun, was influenced by the fashion culture in 2010, and began to be keen on playing the dead fly bicycle and opened a dead fly trend experience store in Hangzhou. He often invited friends to the store and accumulated a certain number of loyal fans and many like-minded friends. He decided to like it The figurative heart of the trend began to decide to enter the trendy clothing track. From the very beginning, the brand entered the public's attention with a strong functional style, and continued to expand its categories. During its entry into accessories and footwear, the single-platform bracelet received a lot of praise. In 2022, the brand tried to break through footwear, and signed a contract to sponsor college students to start businesses and act as the manager.
With the success of [Denim Broken Meteor Sneakers], the sales of new canvas shoes will exceed one million on all platforms in 2023, making the brand famous in fashion brands, and the follow-up development can be expected.
Brand History
In 2016, the KILLWINNER brand was established.
In 2019, settled in Tmall flagship store.
In 2020, settled in POIZON the same category TOP3, jewelry category TOP.
In 2020, Douyin Topic views will exceed 100 million.
In 2020, annual sales exceeded 500 million for the first time.
In 2021, participate in China International Fashion Week.
In 2021, annual sales of 1 billion.
In 2022, Douyin's single-game sales will exceed 5 million.
In 2022, Douyin topics will have a cumulative playback volume of 500 million.
In 2023, 10 million hot topics on Weibo in March.
In 2023, the turnover of a single live broadcast will exceed one million in May