BRAND STORY
KILLWINNER
KILLWINNER: Shaping Winning Attitudes and Breaking Design Boundaries.KILLWINNER isn't just a brand; it embodies a way of life. KILLWINNER's vision extends beyond products, aiming to inspire a positive attitude towards everyone.In 2010, founder Ye Chengjun, influenced by the burgeoning street culture, embarked on a journey that would give birth to KILLWINNER. Starting with a fixed-gear cycling shop in Hangzhou, KILLWINNER built a community of passionate fashion enthusiasts.KILLWINNER's mission: to lead the way in creating classic, original designs in sneaker fashion and to break free from convention. While the name "KILLWINNER" may initially suggest conquering victors, it's more about becoming the "ultimate victor" in the game of life.From Killwinner's origins in functional aesthetics to their expansion into accessories and footwear, KILLWINNER has shown an unwavering spirit. In 2023, Killwinner's Denim Shattered Meteor Canvas Shoes achieved remarkable acclaim.Today, KILLWINNER continues to redefine sneaker design, embracing innovation and limitless creativity. Looking ahead, one fact remains indisputable the world of style and self-expression, KILLWINNER stands as the ultimate victor.
